The logo

A dot cloud with an N through it.

The dots sit flat. The N carries a gradient, and it is the only part of the original mark still in use. Everything else derives from the product accent.

NimbleBrain logo, full color

Full color, for white and near-white grounds.

NimbleBrain logo, dark-ground variant

The dark variant, for near-black grounds.

The parts

The icon and the wordmark stand alone.

Use the full lockup by default. These two exist for the places it will not fit.

The icon
The icon Square crops, app icons, favicons, and anywhere the full lockup would fall under 180px.
The wordmark
The wordmark Narrow headers and footers, where the dot cloud would be too small to resolve.
Which one where

The color logo has a narrow safe range.

The color logo holds on near-white and near-black. Everywhere else the dots lose contrast against the ground. On our own accent they fall to 2.3:1, where the white logo clears 5.6:1. Use white if you are unsure.

NimbleBrain logo, Full color
Full color White and near-white grounds. nb-logo-full-light
NimbleBrain logo, Dark variant
Dark variant Near-black grounds. The dots lighten; the gradient does not move. nb-logo-full-dark
NimbleBrain logo, White
White Mid-tone grounds, photographs, and any blue, including our own accent. nb-logo-full-white
NimbleBrain logo, Black
Black One-ink printing. Embroidery, engraving, stamps. nb-logo-full-black
Specification

Color and type.

Accent
#315EDB
Dots, light grounds
#8EA6EB
Dots, dark grounds
#5774B9
N gradient
#0BCBFE → #1433F9
Typeface
Hanken Grotesk

The accent itself is not in the logo. The dots are a tint of it, and the gradient predates the current palette. Both are deliberate.

Placement

Room and size.

Clear space
The height of the largest dot, all four sides
Full logo, minimum
180px wide
Icon alone, minimum
32px wide
Favicons
Exempt. Browsers ask for 16px
Restrictions

What not to do.

  • Recolour the dots or the N. The gradient is fixed.
  • Place the full-color logo on a blue background, including our own accent.
  • Rebuild the lockup by setting the name yourself. The spacing is part of the mark.
  • Add shadows, glows, outlines, or a second gradient.
  • Stretch it. Scale both dimensions together.

Logos, wordmark, favicons, and app icons.

press@nimblebrain.ai